Email Marketing Automation

Your Pain Point: You’ve got a list of emails but no clue what to send them. Or you’re sending generic blasts that nobody opens. Maybe you’re manually sending follow-ups and drowning in admin work. Your email platform has a million features you don’t understand. Worst of all, you KNOW email marketing works for other businesses—you just can’t crack the code.

The Tide Rise Email Mastery:

Email marketing remains one of the most effective channels for direct customer communication—when done right. We build automated email systems that nurture leads, recover abandoned carts, re-engage past customers, and generate revenue while you focus on running your business.

What You Get:

• Strategic Sequence Architecture – Welcome series that convert new subscribers, nurture campaigns that build trust over time, and sales sequences that convert without being pushy
• Hyper-Segmentation – Your subscribers aren’t all the same, so why treat them that way? We segment by behaviour, interests, purchase history, and engagement levels for maximum relevance
• AI-Powered Personalisation – Dynamic content that adapts to each recipient’s preferences, using AI to predict what they want before they even know it
• Abandoned Cart Recovery – E-commerce? We’ll build sequences that help recover abandoned purchases automatically
• Re-engagement Campaigns – Win back inactive subscribers before they forget you exist
• A/B Testing Programmes – Continuous optimisation of subject lines, content, and send times using AI-enhanced analytics
• Deliverability Optimisation – Technical setup ensuring your emails land in inboxes, not spam folders (SPF, DKIM, DMARC configuration included)
• Performance Dashboards – Real-time tracking of opens, clicks, conversions, and revenue generated
  
  

The Automation Advantage:

Once we build your email ecosystem, it runs on autopilot. New subscriber? They get your welcome series automatically. Purchase made? Automated thank you and upsell sequence. Cart abandoned? Recovery email sent without you thinking about it. Customer inactive for 60 days? Re-engagement sequence deployed.

Custom AI Integration:
We create custom GPT knowledge bases trained on your brand voice, ensuring every automated email sounds authentically YOU. Plus, we can integrate with AI chatbots to create seamless omnichannel experiences.

What to Expect:
We focus on building systems that improve engagement and conversion over time. While results vary by industry and audience, our approach emphasises continuous testing and optimisation to find what works best for YOUR specific business. We’ll work with you to set realistic goals and track meaningful metrics that matter to your bottom line.